Privacy Policy

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information You Provide to Us

• Full name, phone number, and email address
• Date of birth and identification details
• Address and contact information
• Appointment requests and scheduling information
• Messages sent through contact forms, chat, or email
• Information provided during consultations or treatment intake

1.2 Health and Medical Information

As a dental clinic, we may collect sensitive medical information necessary for diagnosis, treatment planning, and ongoing care, including:

• Dental and medical history
• X-rays, scans, photographs, and diagnostic imaging
• Treatment records and clinical notes
• Insurance information, where applicable

This information is collected primarily in the course of treatment (in person or via phone/email) rather than through the Website itself, but may be referenced or transmitted digitally as part of appointment coordination.

1.3 Automatically Collected Information

When you visit our Website, we may automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 6)

2. How We Use Your Information

We use the information we collect for purposes including:

• Scheduling, confirming, and managing appointments
• Providing dental treatment and follow-up care
• Communicating with you regarding your treatment, billing, or inquiries
• Maintaining accurate medical and treatment records as required by law
• Responding to questions submitted through our Website
• Improving our Website, services, and patient experience
• Complying with legal, regulatory, and professional obligations
• Sending administrative or appointment-related notifications (e.g., reminders)
• With your separate consent, sending marketing or informational communications

We do not use your medical or personal information for purposes unrelated to your care and our legitimate business operations without your explicit consent.

3. Legal Basis for Processing

We process personal and medical information on the following bases:

• Consent — where you have given clear consent (e.g., for marketing communications or optional data sharing)
• Performance of a service — to schedule and provide dental treatment you have requested
• Legal obligation — to comply with recordkeeping and healthcare regulations applicable in Israel
• Legitimate interest — to maintain, secure, and improve our Website and patient communications

4. How We Share Your Information

We do not sell, rent, or trade your personal or medical information. We may share information only in the following circumstances:

• With clinic staff and specialists involved directly in your treatment
• With service providers who support our operations (e.g., appointment scheduling systems, IT/hosting providers, billing services), under confidentiality obligations
• With insurance providers, where relevant to your treatment and with your authorization
• When required by law, such as in response to a court order, regulatory request, or public health obligation
• In the event of a business transfer, such as a merger or acquisition of the clinic, subject to continued protection of your data

We never share your medical records with third parties for marketing purposes.

5. Data Retention

We retain personal and medical information for as long as necessary to:

• Provide ongoing care and treatment
• Comply with applicable healthcare recordkeeping laws and professional regulations in Israel
• Resolve disputes and enforce our agreements

Medical records are generally retained in accordance with the retention periods required under Israeli healthcare regulations. When information is no longer required, it is securely deleted or anonymized.

6. Cookies and Tracking Technologies

Our Website may use cookies and similar technologies to:

• Enable core website functionality
• Understand how visitors use our Website (analytics)
• Improve website performance and user experience

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Website. For full details, see our Cookie Policy.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal and medical information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Restricted access to patient records (limited to authorized clinical and administrative staff)
• Secure storage of digital and physical records
• Confidentiality obligations for all staff members

While we take reasonable steps to protect your data, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on applicable law, you may have the right to:

• Access the personal and medical information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your information, subject to our legal recordkeeping obligations
• Withdraw consent for marketing communications at any time
• Object to certain uses of your information

To exercise any of these rights, please contact us using the details in Section 11 below.

9. Children’s Privacy

We provide pediatric dental services and may collect information about minors as part of treatment. Such information is provided and consented to by a parent or legal guardian, and is handled with the same level of confidentiality and care as adult patient information.

10. Third-Party Links

Our Website may contain links to third-party websites (e.g., social media platforms). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies separately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last updated” date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically.